We are all about creating deeper human connections.
We build smart creative ideas which establish meaningful connections between brands and people. Our methodology is simple: we find and nurture the sweet spot where brands are relevant and interesting and audiences are happy to engage. Our campaigns bring people into this space with impactful ideas, which give them a reason to connect.
Because audiences are more likely to be influenced by people like them, or people they like, we work across all channels, through all technology and with all levels of influencer, to ensure that our stories are told in a voice that resonates.
We build deeper human connections with our clients through years of successful, collaborative work.
Hausmann is part of the haus and exclusive Australian affiliate of Ketchum
Australia’s most successful non-award winning agency. We believe that the best way to build deeper human connections with our clients is to obsess about their agenda, rather than our own - one of the reasons we’ve never entered industry awards and never will.
At Hausmann we understand the value of people and relationships and we invest a lot into making sure that everyone in The Haus is achieving both professionally and personally. We believe that happy, engaged colleagues make for happy, engaged clients. We also believe that people deserve more for their time than just a paycheque.
To ensure that our people flourish during their time with us, every Hausmann employee has a bespoke and extensive personal development program provided by our own registered training organisation, HSPR, as well as on the job development and a structured, supportive mentorship program.
We also make sure that our fun and interesting people stay that way, both in the office and at home, with a raft of cultural initiatives and perks which give people both time and resource to do whatever it is that makes them smile.
Our personal relationships in the worlds of design, fashion and celebrity have always been one of our greatest strengths. Being able to use these to add value to our clients’ businesses is a real win-win!
When long-term client Specsavers hired us not long after entering the Australian market, it was clear the key for continued growth lay in appealing to the style conscious consumer. We introduced them to local fashion designers Alex Perry and Collette Dinnigan and the rest is history. The Alex Perry range of eyewear became the fastest selling Specsavers range anywhere in the world and 60% of sales from Collette Dinnigan were from customers new to Specsavers.
Alongside a focus on community, eye health and professionalism, designer ranges are the cornerstone of ongoing campaigns which are integrated across the full communications spectrum including advertising, catalogues, in store POS and PR.
The success with Alex and Collette has now been experienced across a range of different designers and celebrities including Kim Ellery, Carla Zampatti and Kylie Minogue.
At Hausmann one of the things we are most proud of is our focus on partnership. Nothing demonstrates this better than our work for Electrolux. Over 17 years we have supported the brand’s transformation from perceived manufacturer of vacuum cleaners only to applauded designer and creator of premium kitchen and laundry appliances. We have built this reputation by showcasing the brand’s product innovation through a suite of carefully aligned brand ambassadors, partnerships, activations and sponsorships. To achieve this we speak to media, consumers, retailers, architects, builders and designers through events, point of sale, earned media, social media, content creation and influencer engagement. We also support Electrolux’s wider brand portfolio which includes Westinghouse, Simpson and BeefEater.
As the Official Champagne of the Melbourne Cup Carnival for eight years running, Maison Mumm has year on year consistently taken the celebration to next the level.
With a strategic focus on driving awareness and product sales, bringing to life the brand’s positioning of Dare Win Celebrate through the sponsorship with earned media is the focus of our work.
Playing host to the birdcage social set and owning share of voice in what is a cluttered media environment is no easy task. Each year we work to push the limits of celebration by developing a unique brand story that translates into every aspect of how the now world famous marquee comes to life. Inspired by daring media moments and clever ambassador choices, our carefully orchestrated media strategy amplifies Mumm’s sponsorship to a wide audience delivering influential and high impact coverage across the week-long Carnival.
From pool-side to dock-side, last year’s Melbourne Cup Carnival was our most successful yet with more than 538 million earned media impressions showcasing Mumm as the champagne of victory.
With new premium private label breads being introduced by the retailers, Helga’s needed to find a way to encourage consumers to value branded bread to protect sales in what is a low interest and low involvement category.
Research told us that sandwiches made for us by other people actually taste better than those we make ourselves – the secret ingredient – care.
We decided to appeal to our consumer emotionally by showing her how she, and those around her, can “care through bread’ with the Helga’s Say It With Sandwiches campaign - an opportunity to order a sandwich for a loved one and have it delivered by our fleet of Helga’s scooters in time for their lunch. The sandwiches were accompanied by hand written personal notes and all funds raised were donated to Foodbank.
We commissioned TV cook, Justine Schofield, to create five sandwiches -one for each day of the week, - and invited consumers to order them through a microsite. This was promoted through earned media, a dedicated social media campaign designed to drive click-throughs, paid media partnerships and customer specific experiences for the key retailers. We even created a virtual sandwich maker app triggering a $1 donation for every sandwich ‘made’ for those unable to order the physical version.
The idea helped Helga’s create a human connection in the hearts and minds of their audience with over 20,000 visits to our website and over 900 sandwiches delivered in Sydney and Melbourne over two weeks helping to protect brand sales against the arrival of premium private label offers.
Grow the brand by helping to connect fans of the brand with a hotly anticipated NPD - the national roll out of Frozen OAK.
The limited prelaunch of Frozen Oak created a social media meltdown; we knew that creating sales would be as simple as giving our fans the tools to find it.
Introducing The Frozen Oak Finder, an online tool to connect choc-frenzied Frozen Oak fiends with their local outlet.
Released ahead of launch, this microsite allowed fans to enter their postcode to discover their closest Frozen OAK location, and the amount of time, to the second, until it became available. We let media and influencers in on the news first, creating mass media exposure and social conversation.
The campaign generated over 21 million earned media impressions resulting in 45,000 people visiting the site in the first few days of launch helping to satisfy an insatiable demand for what had become the second highest selling item behind fuel in Caltex Star Mart stores.
With new yoghurt brands appealing to a younger and more contemporary audience, Vaalia needed to create new relevance among the wellness generation to continue to win at shelf. We needed to connect the brand to what their target audience cared about, through the brand’s promise of ‘vitality’.
The wellness generation wants to look great and feel great. They define wellness through filters of physical, emotional and spiritual health. And they love active wear… We wanted to help them achieve what they crave by inspiring them “to get more out of their day”.
Vaalia X We Are Handsome - a limited edition Vaalia inspired legging designed by hot, LA-based fashion house, We Are Handsome. Not only did this partnership help Vaalia find new relevance, it also served to raise funds for women’s charity, Look Good, Feel Better.
The exclusive production run was made available for sale on the We Are Handsome website, with all profits being donated to Look Good, Feel Better. We promoted the collaboration by bringing the designer to Australia for a media tour, recruiting Laura Dundovic as our campaign ambassador, amplifying social media posts to drive traffic to the website, hosting a dance class and breakfast media event and securing social media influencers to spread the word.
With a new-look pack on shelf the only other form of communication in market, Vaalia sales steadily increased across the campaign period.
The company for women, Avon, needed a way to build awareness of their colour charged bold new make up brand, mark., with a distracted and socially-obsessed Gen Z audience quickly.
Selfies are the ultimate form of self expression and social currency.
To turn social currency to financial currency. Introducing the mark. Selfie Store, the world’s first shop where people could pay for mark. products by taking and posting a selfie showing off their favourite stand out mark. look.
We enlisted the help of US singer and selfie queen, Pia Mia, who has almost 5 million Instagram followers, to launch the pop-up selfie store which we promoted through street posters, social media, earned media, video content, influencer selfie masterclasses, make up tutorials and a steady stream of user generated content.
The idea allowed us connect with our audience through social, content creation, sampling and media relations, amplified across the launch period ensuring sales ahead of forecast.
Launching in Australia in December 2016, Bumble needed to build awareness and drive downloads fast to demonstrate how the app works to change the way people date, network and find friends for the better
Ongoing brand building work to encourage more Australians to download the app and discover how Bumble empowers users to connect with confidence while shaking up outdated gender norms. This includes consumer events, sponsorships (ARIAs, Falls Festival), activations (Bumble Fab Lab), content creation and paid media amplification (to launch Bumble Bizz) as well as an ongoing drumbeat of targeted and tailored earned media coverage.
58 million+ earned media impressions and counting helping Bumble quadruple downloads over 12 months to reach the milestone of 1 million users.
Priceline Pharmacy is very well known for being the place to go for beauty buys. With this campaign, Priceline Pharmacy wanted to bolster the brand’s healthcare credentials and become famous for being one of Australia’s leading healthcare providers. We sought to achieve this by driving widespread participation in Australia’s Biggest Blood Pressure Check with the Stroke Foundation, a tangible and meaningful demonstration of healthcare in action
High blood pressure is a risk factor for stroke. To get people instore for a free blood pressure check, we enlisted the support of Bianca Venuti-Hughes whose mother, Maria, was impacted by a major stroke in 2016. With Bianca’s help we created an “earned media storm”, building awareness of stroke prevention through testing
Leveraging research demonstrating the financial and social impact of stroke, Bianca inspired action through her personal story. Priceline Pharmacy staff then took blood pressure readings either in-pharmacy, at a number of pop up sites and through digital health stations over the month long campaign
Through 25 million earned media impressions we helped drive more than 56,000 blood pressure checks, the highest number recorded in the history of the annual campaign
Here’s a round up of what’s caught our eye in the world of marketing communications. This month we have: #1 – Attack of the micro-brandsRead More
Here’s a round up of what’s caught our eye in the world of marketing communications. This month we have: #1 – Messenger marketing, the nextRead More
Mumbrella just published this article “Snapchat might be about to make the same mistake as Facebook“. They’ve been kind enough to let us reproduce itRead More
We love human connections, if you do too, we’d love you to be one.
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257A Oxford Street, Paddington NSW 2021